Our range of wines takes its name from Maui, the Maori demi-god who as legend tells us captured the sun and pulled New Zealand out of the sea. He was a great adventurer with an inquisitive nature and a fearless spirit. These attributes are at the very heart of New Zealanders and our range of wines.
Maui is an adventurous Maori demi-god known for his exploits and his mischievous nature. His exploits include slowing down the sun, catching a giant fish which would become the North Island of New Zealand and discovering the secret of fire.
He is credited with catching a giant fish using a jawbone, which his ancestor Murirangawhenua had given him, as a fish hook; the giant fish would become the North Island of New Zealand. In some traditions his Waka (canoe) became the South Island.
The label was inspired by the Maori Kowhaiwhai patterns that is used for recording Maori history. Often a main part of the design of meeting houses, this is most often found on the ridgepole (tahu) or rafters (heke) in great meeting houses (Wharenui). Kowhaiwhai is Maori history as recorded by Maori. The patterns painted on the ridgepole represent the tribal genealogy. The main line of descent begins with the founding ancestor. On the rafters, patterns represent the diverging branches of the family.
Our hero takes the jaw-bone of his ancestress Muri-ranga-whenua and uses it as a weapon in his first expedition. This is to snare the sun and make it go slower because the days were too short for people to get their work done. With the help of his brothers, Maui nooses the sun and beats him severely with the jaw bone club until the sun promises to go slower in the future.